Viral marketing is a strategy that uses social networks and word-of-mouth to spread a message quickly and efficiently. It can effectively allow new hip artists to grow their audience for free. Here are a few steps that an artist can take to use viral marketing:

  1. Create engaging content: The key to viral marketing is creating content that people will want to share. Something that goes contrary to the normal or highlights something not being discussed. 
  2. Use social media: Platforms like Instagram, TikTok, and Twitter are great places to share your content and connect with potential fans. Share your music video, song, or photo on these platforms and encourage your friends and family to share it.
  3. Collaborate with influencers: Collaborating with influencers can help you reach a larger audience. Identify influencers in your genre and reach out to them to see if they would be willing to share your music with their followers.
  4. Utilize hashtags: Use relevant hashtags when you share your content on social media. Hashtags will make it easier for people to find your content when they search for unique, specific hashtags.

Lil Nas X is an example of an artist who used viral marketing to grow their audience. The rapper’s single “Old Town Road” went viral on the social media platform TikTok. The song was shared on the app and helped it reach the top of the charts.

While he may not be everyone’s favorite artist, the shock value can work wonders for viral marketing. 

By following these steps, new hip artists can increase their visibility and grow their audience for free.

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