On Instagram, Nicki Minaj announced that her popular show “Queen Radio” is returning on March 3 at 3 p.m. PST. The Trinidadian-born rapper recently performed and partook in Carnival in her homeland. She also collaborated with Trinidadian artists Machel Montano and Destra to remix their song “Shake the Place.” She then shared videos of the performance on social media while representing her country’s flag in the caption.
When “Queen Radio” started, through a partnership with Apple Music.
— Nicki Minaj (@NICKIMINAJ) April 25, 2023
However, Minaj announced in March 2022 that the show would be returning on Amp, a new live audio app created by Amazon. The invite-only app aims to provide a platform for anyone to produce live shows alongside some of the biggest names in the industry, with Minaj being one of them.
She had previously hinted at an “official announcement” about the show’s return, thanking Larry Jackson at Apple for the idea and his blessing to explore new avenues for the show.
Nicki Minaj’s announcement of the return of “Queen Radio” on Instagram shows how artists can use social media to engage with their audience or promote their work. Minaj’s use of Instagram to promote her recent performance and collaboration with Trinidadian artists highlights the importance of connecting with one’s cultural roots and collaborating with other artists in the industry.
Furthermore, her announcement about the show’s return on a new platform, Amp, demonstrates how artists can adapt to changing technology and reach new audiences. The move from Apple Music to Amp showcases Minaj’s willingness to explore new avenues for her show and embrace the latest developments in the music industry.
For other artists, similar strategies could involve using social media to promote their upcoming projects, collaborations, or performances. They could also consider partnering with new platforms or apps to reach new audiences and expand their reach. Staying up-to-date with the latest trends in the industry, artists can continue to engage with their audience and grow their careers.